Goodbye Roman Road...
After 4 years in E3, I’ll be closing the doors to my first little boutique for good.
Having my own store and being able to sell my own wax print designs has been my dream since I was 11 years old. Being able to realise that has been one of my biggest and best achievements and I couldn’t be more proud of everything the store and my brand has become.
It had never occurred to me that I would ever not have my store and after investing so much time, love and money into it, it naturally became a very big part of my family life. We had started to refurbish the store over the summer holidays to make it the best it’s ever been despite a really tough trading season and Fred, Emelia and I were so hopeful and excited for the new season ahead of us.
Right in the middle of our refurbishment, I suffered a miscarriage and to be completely honest with you, it has left me completely and utterly broken, empty and above all, sad, so so sad. I’ve cried every day. I’ve cried alone, and in the comfort of some friends, family and customers. I’m crying typing this post.
As a family we had made so many plans for this new life I was carrying, our 2nd child, Emelia’s first sibling, a new grandchild and chosen her name. The physical and emotional pain of having that taken away has been so much more than I can manage alongside trying to be present in the store.
It’s been a difficult year on various levels so we made the decision to close the store to give ourselves the time to process, rest and then move forward in the new year. I had so many plans for the brand, our jewellery line, Fred’s Greenery line and the store magazine, which I promise, I will follow through on once I’m feeling myself again. Whilst we won’t have a physical presence on Roman Road, the website will continue to envlove in its place, so you’ll be be able to get all the goodness the store had to offer, delivered directly to you.
As and when the time is right, I would love to open a newer concept store closer to home in SW London. It may be a year or 2 down the line, but it will be worth the wait.
Thank you so much, for playing such a vital role in our store journey. For all you have invested in time, custom, compliments, word of mouth, visits, good vibes and sheer generousity since we started as a pop up in 2014.
We will close just after Christmas and everything must go so look out for offers and discounts over the coming days.
Hope to see you all before we close the doors for the final time.
Lots of Love